Lunar Gala: STRAIN
lunar gala is an annual fashion show— run completely by carnegie mellon students, from production to clothing lines + models. one of 3 visual designers on the creative board, i worked closely with a creative coordinator to create a branding system + print marketing for 2016's show, strain.
art direction | branding | visual design
* strain \’strān\ — the evolution of a form over time from the application of external forces – pressure, tension, and constriction - in order for an organism to survive.
As Lunar Gala celebrates its 20th anniversary, we reflect back on the event’s continuous evolution since its conception, from which it has grown into the fully immersive experience it is today. STRAIN embodies LG's adaptive growth, and how it will continue to do so for years to come.
responsible for art direction
Responsible for graphics + imagery (photography, graphic design)
responsible for graphics + imagery (photography, graphic design)
responsible for imagery + typography (graphic design, composition/layout)